Tuesday, 20 September 2016

Indie Music Video Conventions

Music videos in the indie genre often have very natural and simple settings in their music videos e.g. in a forest or an empty room. Although indie bands often perform their song within the music video, narratives also get included which allows the music video to have meaning, while also showing the band who created the song.

Also, as indie artists often aren't signed up to any major record labels, the budget for the music videos may be less than that of a popular artist, such as Taylor Swift, who is signed up to five major record labels.

Camera shots, which are often either close up or mid-shots, are very static and move to the beat of the music, whether it be slow or fast paced. It means that the audience can feel the emotions of the artist as it highlights their talent. Long and wide shots are used when showing the narrative to create establishing shots to set the scene.

Editing is an important part of a music video within the indie genre as it's what makes the video stand out and interest their audience. Most indie music videos have special effects and are added over the top (such as a black and white effect) to create a worn, classic look.

I particularly noticed these kind of conventions in the music video for Nothing But Thieves' - 'Graveyard Whistling':



The beginning of the music video sets the scene of where the band are performing, before switching over to the narrative where they show shots of the father and his son out having breakfast, before showing a low angled shot of the boy and his father in front of the block of flats. This creates the establishing shot for the narrative section of the music video. 

The camera shots of the performance move around a lot, especially when the beat of the song is fast paced. This can be applied to the editing of the video which reflects the beat of the music.  Also, the lighting in the video is rather dark creating a very doom-laden atmosphere, which makes you know that something isn't going to end well. 

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