Happy Prelim

Indie Bands & Record Labels (Genre Research Project)

Arctic Monkeys

A British indie rock band formed in Sheffield in 2002. The band consists of Alex Turner, Matt Helders, Jamie Cook, Nick O'Malley, Andy Nicholson, Glyn Jones.

Record Labels: Domino Recording Company, EMI, Warner Bros. Records (Major labels)

Their most recent album was released in 2013 and is called 'AM'.

I feel that Arctic Monkeys began with a lot of underground fans but over the past ten or so years, their fan base has expanded greatly, a lot of different people being able to enjoy the music they create. Also, over the years, their music style has changed to appeal to a larger audience.

Coldplay

A British alternative rock band formed in London in 1996. The band consists of Chris Martin, Guy Berryman, Jonny Buckland, Will Champion.

Record Labels: Parlophone, EMI, Warner Music Group, Universal Music Group, Atlantic Records, Capitol Records, Fierce Panda Records (Major labels)

Coldplay's most recent album, 'A Head Full of Dreams', was released in 2015.

Coldplay's music has been produced to appeal to a large audience.

Bastille

An English indie rock band formed in London in 2010. The band consists of Dan Smith, Kyle Simmons, Will Farquarson, Chris Wood and Charlie Barnes.

Record Labels: Virgin Records, Capitol Records, EMI (Major labels)

Bastille's most recent album is called 'Wild World', and was released this year.

Genre Research Project

1. Decide which genre you’re going to produce a music video for and upload 3 (minimum) music videos within your genre under a ‘research and planning’ label

2. Conduct some research about your artists:

a) Which record label does the artist/ band belong to? Is it an independent or major label?
b) What was the name of their last album?
c) Do you think they are designed to have mass appeal (are they pop) or more elite, underground fans?

3. Create a montage of images for genre conventions. Upload pics of hand drawn spider diagrams or prezis for artists in your chosen genre. Comment on how they represent themselves and how this may appeal to their target audience.

Ideas to include:
- Typically narrative or performance videos?

- Mise-en-scene: iconography, props, costume style, high or low key lighting, locations: urban or rural, set design, colour pallet?
- Cinematography: close up shots or wide shots, special effects
- Message of video, generic types: archetypal gender roles etc. 

Indie Music Videos

We're hoping to create a music video with the genre of indie rock/pop. I found a few music videos which helped with giving me ideas in what music we could use. 

Video Ideas

Here are a few music videos which effects and narrative gave me inspiration for our own music video. It may not necessarily be the genre of music we want to go with but the different effects are something I would like to attempt to achieve.

Prelim Idea

After researching different music videos, we came to the conclusion that for our prelim we would like to attempt to replicate the first 30 seconds of 'Happy' by Pharrell Williams. The shots look simple, but getting the movement of each person exactly the same may be challenging.